Ferrari Luce EV Revealed – Ferrari’s First Electric Car

Ferrari has never created a car quite like the Luce. Far removed from the timeless elegance of classic Pininfarina masterpieces or the bold, angular styling of later decades, the Luce introduces a completely new design philosophy for the Prancing Horse. The word that defines it best is “disruptive.” As Ferrari’s first fully electric vehicle and its first-ever five-seater, the Luce represents a bold leap into the future, combining advanced technology with a radically different visual identity.

Built on a dedicated EV platform developed entirely in Maranello, the Luce features all-wheel drive, four electric motors, and a massive 122 kWh battery pack. Ferrari designed every component with precision, and production is expected to begin in the coming months at the company’s historic Italian facility.

What makes the Luce especially unique is its design origin. Instead of relying solely on Ferrari’s in-house styling department, the brand collaborated with LoveFrom, the creative studio founded by legendary designers Jony Ive and Marc Newson. Known for their work in product and industrial design, the studio approached the project from a completely fresh perspective, resulting in a shape unlike any Ferrari before it.

A striking two-part structure defines the car’s exterior. A sweeping glass cabin stretches seamlessly from front to rear, enclosed within a sculpted aluminium body that incorporates floating spoiler-like elements at both ends. The tall rear section, paired with enormous 24-inch rear wheels and 23-inch front wheels, gives the Luce an unmistakably futuristic presence.

Marc Newson explained that the challenge was to create a spacious cabin clearly separated from the outer bodywork while maintaining Ferrari’s performance-focused DNA. This unconventional approach introduced complex engineering problems, particularly in aerodynamics and windshield wiper placement, due to the extensive glass surface extending toward the front of the vehicle. Ferrari engineers and the LoveFrom team solved this by integrating vertically mounted wipers along the A-pillars, minimising airflow disruption.

The Luce project also highlights the close collaboration between designers and engineers, a partnership often misunderstood in the automotive industry. Ferrari invested heavily in aerodynamic development, conducting over 6,000 hours of wind tunnel simulations using both scale and full-size models — more than double the time dedicated to the Ferrari Purosangue project.

With the Luce, Ferrari is not simply launching an electric car; it is redefining what a Ferrari can look and feel like in the electric era.