Airtel Offers Free Perplexity Pro Subscription to Users: A Big Boost for AI Access

Airtel Offers Free Perplexity Pro Subscription to Users: A Big Boost for AI Access

In a strategic move to bring cutting-edge technology to its user base, Bharti Airtel has partnered with Perplexity AI to offer free access to its premium subscription—Perplexity Pro. This collaboration aims to empower Airtel users with advanced AI tools, making smart search capabilities more accessible than ever before.

What is Perplexity AI?
Perplexity AI is an AI-powered search engine that combines natural language processing and real-time web data to deliver concise, relevant answers. Unlike traditional search engines, Perplexity provides source-cited responses, conversational follow-ups, and fast, ad-free browsing—making it a preferred tool for professionals, students, researchers, and AI enthusiasts.

What Does the Pro Version Offer?
The Perplexity Pro plan enhances the user experience with several powerful features, including:

• Faster search speeds
• Priority server access
• Unlimited usage without restrictions
• Access to advanced models like GPT-4
• No ads and cleaner interface

With Airtel’s new offer, eligible users can now enjoy these benefits without paying the standard subscription fee, which normally costs around ₹1,000 per month globally.

Airtel’s Vision: Tech + Connectivity
This initiative is part of Airtel’s broader strategy to become more than just a telecom provider. By integrating AI-based tools into its services, Airtel is building a digital ecosystem where connectivity meets intelligence.

Shashwat Sharma, Director of Consumer Business at Bharti Airtel, commented:

“We believe in empowering our customers with the best digital experiences. Partnering with Perplexity AI allows us to bring future-ready technology into everyday life, enhancing productivity, learning, and smart information access.”

Who Can Avail the Offer?
The free Perplexity Pro subscription is currently being offered to select Airtel users—especially those using high-value prepaid, postpaid, and broadband plans. Users can check their eligibility and activate the offer via the Airtel Thanks app.

A Step Forward in AI Democratization
This move also reflects a larger trend of AI democratization, where access to premium AI tools is no longer limited to enterprises or tech experts. With Airtel’s vast user base and Perplexity’s growing popularity, the partnership marks a significant step in making AI mainstream, mobile, and multilingual.

As more telcos and tech companies explore AI collaborations, the line between connectivity and intelligence continues to blur—paving the way for a smarter, more informed India.
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