Apple testing ‘deep red’ color for iPhone 18 Pro, but iPhone Fold may skip the fun

Apple Inc. is reportedly experimenting with a bold new “deep red” finish for its upcoming flagship, the iPhone 18 Pro. While the premium Pro lineup may get this eye-catching color option, reports suggest the rumored iPhone Fold might not share the same vibrant treatment.

Here’s everything we know so far about Apple’s possible color strategy.

 A Fresh Look for the Pro Lineup

Apple is known for introducing exclusive colors to differentiate its Pro models. In recent years, shades like Deep Purple and Titanium finishes helped the Pro series stand out from standard variants.

The rumored deep red color could:

• Offer a richer, more premium aesthetic

• Appeal to users seeking a bold yet elegant look

• Refresh the Pro lineup’s identity for the 2027 cycle

If finalized, the deep red variant could become one of the most distinctive iPhone finishes ever released.

 Why the iPhone Fold May Skip It

Apple’s first foldable device is expected to focus heavily on:

• Engineering innovation

• Display durability

• Hinge design refinement

• Battery optimization

Because foldables involve complex manufacturing, Apple may initially limit color options to classic shades like black, silver, or gray to maintain production efficiency and structural integrity.

Premium foldable devices often launch with conservative color palettes before expanding options in later generations.

Apple’s Strategy Behind Colors

Color isn’t just cosmetic — it’s marketing.

Apple often uses exclusive finishes to:

• Boost early sales

• Create differentiation between models

• Reinforce premium branding

• Generate buzz ahead of launch

Offering deep red on the iPhone 18 Pro while keeping the iPhone Fold minimal could be a deliberate move to separate product identities.

 What This Means for Buyers

If you prefer bold and expressive designs, the iPhone 18 Pro could be the better choice. On the other hand, if innovation and foldable tech matter more than color variety, the iPhone Fold may still be a groundbreaking device despite fewer aesthetic options.

 Final Thoughts

While nothing is officially confirmed yet, Apple’s rumored deep red experiment shows the company continues to explore fresh design directions. Whether the iPhone Fold joins the colorful party or sticks to classic tones remains to be seen.