Apollo Tyres Wins INR 579 Crore BCCI Jersey Sponsorship for Team India

Introduction

Indian cricket has once again made headlines in the world of sports marketing. Apollo Tyres, a global tyre manufacturer, has bagged the INR 579 crore BCCI jersey sponsorship deal for Team India. This historic partnership places Apollo Tyres at the center of one of the most lucrative and high-visibility platforms in the sporting world.

History of Jersey Sponsorship in Indian Cricket

Jersey sponsorship in Indian cricket has always been a high-stakes affair. Over the years, global brands such as Sahara India, Star India, OPPO, BYJU’S, and Dream11 have held this prestigious spot. Each deal has grown in financial value as Indian cricket’s global influence and fan following have expanded exponentially.

The latest agreement with Apollo Tyres not only continues this legacy but also highlights the growing involvement of Indian companies in sports branding.

Why Apollo Tyres Bagged the Deal?

Apollo Tyres’ success in securing the deal is attributed to its strong financial position, brand vision, and strategic intent to expand globally. The company has been an active player in sports sponsorships, previously partnering with European football clubs like Manchester United and Crystal Palace. With cricket being India’s most-followed sport, this move is seen as a powerful brand-building strategy.

Which Company Provided Jersey Sponsorship Before?

Before Apollo Tyres, Dream11 held the Team India jersey sponsorship. Prior to that, BYJU’S had the contract, which itself had replaced OPPO in 2019. Each transition has reflected changing business interests and market dynamics, with Apollo Tyres now stepping in with the largest domestic sponsorship deal in Indian cricket history.

Key Points

• Deal Value: INR 579 crore.

• Duration: Multi-year sponsorship deal.

• Visibility: Apollo Tyres’ logo will appear on Team India’s jerseys across formats.

• Significance: Marks Apollo Tyres’ biggest-ever sports investment.

Drawbacks

• The high financial outlay could pressure Apollo Tyres’ profitability if returns don’t match expectations.

• Risk of overdependence on cricket visibility while ignoring other brand-building platforms.

• Intense public scrutiny if the Indian team underperforms.

Advantages

• Unmatched brand exposure across global cricketing events.

• Association with one of the strongest sports brands in the world – Team India.

• Strengthens Apollo Tyres’ domestic and global brand positioning.

• Long-term consumer trust through patriotism-linked brand recall.

Latest Updates

According to reports, Apollo Tyres will start appearing on Team India’s jerseys from the upcoming home series in late 2025. The company has also hinted at introducing cricket-themed marketing campaigns and fan engagement activities.

Importance and Significance

This deal marks a shift from international tech and fantasy gaming firms to a homegrown Indian company taking the lead in cricket sponsorship. It signifies India’s corporate growth and the ability of Indian brands to compete with global giants.

Final Thoughts and Conclusion

The Apollo Tyres-BCCI INR 579 crore jersey sponsorship deal is more than just a commercial agreement; it represents a fusion of sports, business, and national identity. While the financial stakes are high, the potential benefits in terms of brand recall, loyalty, and global visibility are equally powerful.

Apollo Tyres now carries not only its brand on the jersey but also the aspirations of millions of cricket fans. If executed with strategy, this partnership could become one of the most iconic in Indian sports history.